Nickelodeon
As a consultant for Nickelodeon's marketing department, Kiri conceptualized sponsorship opportunities across all lines of business from consumer products to live events and feature films. Working closely with the ad sales team, she authored decks and presented opportunities to clients. These sponsorships brought in new advertising dollars and earned additional dollars from existing clients of the network.
Food Network
Kiri managed the production process for Food Network's on-air custom vignettes (now referred to as native advertising) as a consultant for the ad sales marketing department. She led the team managing timelines, client relations, Food Network's culinary team and outside production vendor. Collaborating on concepts and scripts, the spots ran adjacent to advertisers' commercials and included such brands as: Kraft, Quaker, Kashi, Olive Garden, Sears, Glad, Electrolux, Sam's Club, Applebee's, Welch's, and Tostitos.
Costa Coffee
Assisting the UK's number one coffee chain, Kiri led a group of executives on a behind-the-scenes tour of New York's cutting edge coffeehouses. She introduced them to roasters and producers and served as a consultant on emerging trends in the tea and coffee sector.
Procter & Gamble
As a consultant for Hearst's Connected Content team, Kiri created custom concepts for advertisers looking for content creation. After winning Procter & Gamble's business she managed the editorial process and authored 48 mom-directed articles for their consumer based site, P&GEveryday.com.